To start with you need to ask yourself a series of questions.
◦ What is the goal of your story? What do you want to happen as a result of telling your story?
◦ What’s in it for the audience? Why should they be interested? Why is it important that they listen?
◦ How much do they already know? If an audience is new to an area, how can you make your story simple enough to introduce them to a brad concept when they don't have the detail?
◦ What do you want your audience to spontaneously recall? What do you want people to walk away with?
o That the lemon was orange? (ie not what they first thought.)
o That the product is fun? (ie: it makes them smile when they think about it.)
o An image of the bright red balloon? (ie. a specific picture.)
o It made me sad, but happy? (ie. a specific emotion)
o A shocking fact (one that is difficult to shift from your mind)
◦ Where is the best place to use your story in the presentation?
o The beginning - to capture attention and make sure that they have got the gist.
o The middle - to recapture attention.
o The end - to leave them with an emotional feeling to remember.
People's attention span is short. So using stories at strategic points cannot only be used to create contrast, evoke emotion, explain difficult topics well, but it can also bring people's attention back to your narrative. Have fun with them!