7 Ways to Make an Instant Impact on Your Audience when Presenting

Want your presentations to have more impact? Here are 7 ways you can create impact with your audience and give your public speaking skills a boost.

1.      Make the stage yours. You are in control of what happens up there, so take control.

2.     If you are being introduced by someone, say thank you as you take the stage. Make sure you have supplied the intro material so that you know what is going to be said. Don't leave it to the last minute.

3.       Centre yourself on stage. Make sure that your feet are grounded and face your audience. They may well be as nervous as you are so show them you are not nervous but excited to be there.

4.       Make eye contact with one or two people. If possible, work out beforehand who you are going to connect with initially. And stick to them at the beginning. Once you start speaking you can allow yourself to send one line of your presentation to each person in the room. Try making a figure of 8 across the room as you look to make sure you don't favour one side more than the other.

5.       Have a powerful opening. Make your first words a startlingly fact, an attention grabbing headline or (if you dare) a joke. When writing your talk, think about it as an inverted triangle. The key point  comes first and it may be controversial. The rest of the talk is about justifying  why you opened with that statement. A newspaper report can be a good template to use.

6.       Use humour if you know you can do it well, otherwise stick to the facts.

7.       Have a powerful opening story about yourself so that the audience can connect with you. You are interesting and you are an expert in your subject so it is very powerful if you can combine the 2 aspects.


Want more ideas about how to create successful presentations? Visit Cherrystone

Presentations should never be boring again!

Presentations should never be boring again!

How many boring presentations have you sat through? Be honest, how many have you given? What is it that makes presentations boring? The material? The presenter? The space that you are in?

Ok, so you may have limited options over the latter but you do have some control over the former. And if you follow some basic rules you are a fair way to being there.

1. Make it personal. After all it is YOU that is standing up there. You're not boring are you? You are someone with an opinion, full of knowledge that you want to share with your audience. So when you are preparing for your presentation, think about how you can use your personality, your thoughts and opinions to bring it alive.

2. And making it personal also applies t the audience. Why should they listen to you? What has it got to do with them? What are they going to learn and why is it important?

My 15 year old daughter regularly asks the questions of her teachers "Why do I need to know this stuff? How am I going to use it later in life?"

A difficult question sometimes for a teacher to answer, but one which they don't often have an adequate reply to. But it is a question that you need to consider because without it your presentation is a NICE to have not a NEED to have.

3. Too many words! How often do you come across a presentation with too many words! Words on slides - lots of them! Words in the script - too directive, instructive, patronising, jargon filled. Remember your audience want to be engaged. Using pictures rather than words maybe a cliche, but that is because it works!

4. Start at the end. When planning a presentation I will think about where I want the audience to be at the end and the call to action that I am going to raise. The rest of the presentation is then a journey to get them there. There may be highs and lows, questions and answers, but they should all be leading one conclusion.

Enjoyed this? You might like to read Stand and Deliver, Improve Your Presentations at Work, part of the Cherrystone Collection

 

Does Presenting Put You in a Spin?

For many people the stress of presenting is the worst part.

Your heart rate increases, you get sweaty palms, and you would rather be somewhere else.

But remember:

No one wants you to fail!

Everyone, including your audience wants you to succeed.  After all why would they choose to listen to a poor presentation?

Here are a few ideas to help you overcome that stress.

Deep breathing

When we are nervous, we tend to need more oxygen to help us to relax. Try this exercise before you need to speak.

• Sit straight in your chair with your hands loosely clasped on your laps and with your eyes shut
• Slowly breath in as you slowly count to three 
• Then breath out – again to your count of three
• As you breathe out allow your shoulders to relax towards the floor
•  Repeat twice then breathe gently for a moment or two before opening your eyes in your own time
•  This is an excellent  remedy for panic! It can be used whenever things seem to be racing out of control

Visualisation

When you are preparing for the presentation spend a little time with your eyes closed and visualise the presentation going really well. Most nervousness is caused by our negative inner voices telling us that this will not work. Replace them with positive affirmations.

Take on a character - but be yourself!

We all hide behind characters sometimes. Doing a presentation maybe one time when that is a useful trait.  Don't lose what makes you special,  but you can copy ideas from people you admire.

Be prepared

Know what you want to say,  how you are going to say it,  plan for any questions. Knowing that you are fully prepared will give you more confidence. If you have the opportunity, rehearse - it is amazing how different it is in practice to being on paper.

Reduce the importance

If this presentation goes wrong, what is the worst that can happen? Most presentations are over quite quickly so think about what you are going to afterwards to celebrate how well it went!

Rescue Remedy

Rescue Remedy can be a solution for some people. Made from flowers it is available in all good chemists!

Check your Equipment!

One of the most common concerns is that the presentation equipment will fail, leaving you in the lurch. It has happened to me on occasions! So you need to develop a backup plan. Have your presentation on a memory stick as well as your lap top. Can you transfer the core information if you needed to flipchart? Having a backup plan will make you feel more confident that you can carry on whatever.

Ways to Design Stories For Business and Presentations (part 3)

 This is the third in a series of posts about designing stories for business and presentations. Stories are so important because, done well, they evoke emotion. And as John Medina explains in Brian Rules:

"When the brain detects emotion the amygdala release dopamine into the system - aids memory and information processing. "

1.                  Create a picture association. People relate to pictures in very different ways to words. Pictures can be absorbed and read at very different levels. There has been a lot of study to look at people's eye movements in relation to pictures and which elements of a picture they go to first.  

2.                  Create a word association. If the important part of a story is to get people to remember particular points then using certain key words that evoke an emotion each time they are used can be very powerful. If for example you have 3 key concepts that you need to get across, can they be reduced to simple words or phrases and how can you build a story around them?

3.                  Start at the end. A trick often used by Hollywood. By starting at the end and then going back to provide an explanation of how the characters got there.

4.                  When, Where, What, Who, Why, How? Ask these questions and fill in the gaps. Goes well with no. 5

5.                  Use Mind Maps. If you haven't used Mind Maps before then learn how to do so. They are great for creating ideas and then finding the links.

6.                  List of characters, emotions, place, time. This is another way to find different elements of a story.

7.                  Look at storylines of films/books/TV and substitute different elements. Most stories have already been written. Whether it is in great classics or soaps, stories remerge, reworked and with new names but often the same outcomes.

8.                  Create a journey. Most stories are about journeys from A to C via B. They are journeys of discovery about self, about others, about power and frailty, about selfishness and selflessness. It is the settings that change.

If you would like help finding your stories, get in touch.

Using Stories in Business (Part 1)

Using Stories in Business

I recently watched a comedian strutting his stuff on stage and was struck by his ability to tell a simple story and have the audience respond with gales of laughter. What was it he was doing that was so successful? After all he was only telling a story about buying Christmas presents with his wife. The trials and tribulations, the misunderstandings, the ultimate denouement and the punchline. The story itself was very simple and ordinary but what he was doing was very clever. He was tapping into other people's perceptions and experiences and turning them on their head. Like most great comedy, it was taking the ordinary, making it extraordinary and evoking emotion along the way.

For centuries we have used stories to pass on information. But in much of modern business life we have forgotten how to use them effectively. This is particularly true when it comes to presentations. We all know that there are millions of presentations made every day, the majority of them less than riveting. So what can you do to stand out from the crowd and make you presentations really memorable?

 Stories Stick

But why are stories so powerful? The impact of stories lies in the fact that they provoke emotion which is known to be a major influencer in maintaining interest and memory retention.

The brain processes meaning before detail. So starting your presentation with a story so that people get the gist of what you are going to say and then going into the detail improves both concentration and understanding.

It provides a series of hooks on which to hang further explanation. So you can refer back to the story and say "so when the comedian said....the audience rocked with laughter!"

By adding relevant stories at suitable intervals throughout the presentation it is possible to introduce new ideas and spark new interest and re-engage through emotion at a point when the attention might be flagging.

So next time you create a presentation, try starting with a relevant story. It doesn't have to be funny unless you are confident that you can make people laugh. If you can't immediately think of one, pinch a story line from somewhere else such as a movie or a fairy tale. Just make sure you create a relevant link.

Want to find out more about creating stories for presentations or training? We provide story telling coaching to help you find your own stories.  

Team building with drama (video)

Great day using masks and drama to explore communication skills